HEADS X SCALES & TAILS IDENTITY The aim of this project was to create an all around identity for a new fishmonger shop opening in the city.HEADS X SCALES & TAILS is environmentally cautious and wanted to promote its sustainable stock of fish and other seafood.As well as selling their products, HEAD X SCALES & TAILS wanted to educate their customers on the good practices to adopt for a greener way of buying and consuming seafood.

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