Heritage Council of Ireland

The Heritage Council of Ireland needed a new identity. The briefing had very specific demands, one of them being that the logo had to be bilingual, The concept for the Heritage Council new logo was to depict a capital H which stands for heritage and to graphically represent the different areas the organisation works in. The use of four colours in the logotype represent respectively: history, landmarks, arts and wildlife. The four shapes all come together to form the final mark and give a sense of togetherness to the logo. I chose to follow a minimalistic approach for the layouts of the stationary to balance the vibrant colours with sobriety. Overall the identity is structured and constructed to evoke fact that The Heritage Council is a state agency, but the use of the type and colour bring a certain warmth to it to remind of the human nature of the organisation.

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